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DAY  1 AGENDA

SYNC CON 2022 (subject to change)

1
 KEYNOTE SYNC CON 2022: THE PRESENT AND FUTURE WORLD OF SYNC

Join Sync Con 2022 as we travel through the current state of the world of music for visual media. The world of visual media is constantly revolving. In this segment, Our keynote will take a refreshingly candid approach in addressing and examining the current state of music for visual media (such as tv and film) and how it has changed over the years, expressing an understanding of what challenges and opportunities exist for creatives in sync today, and what we may anticipate for the future.  Date: Saturday, Apr 23, 2022 Time: 10:10am - 11:00am PST KEYNOTE SPEAKER: JEN MALONE, 2x Emmy Nominated Music Supervisor MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group 

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LEVERAGING storytelling in Marketing for Originals and Promos

While most viewers just watch and experience the finished deliverable of a marketing campaign for originals or promos on screen, there's a back story (process) to the final deliverable they all see. Here, we'll be discussing the importance of leveraging storytelling in marketing for originals and promo through music, while driving a message to viewers.   Date: Saturday, Apr 23, 2022 Time: 11:15am - 12:00pm PST SPEAKER: NICK WARNER, Director of Originals Marketing, STARZ MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

3
12:00PM - 12:20PM (break/networking session) 
4
Jumpstarting a Music Supervision Career

A music supervisor role is highly competitive and it can be hard to know where to start. While there's no "one size fits all" manuscript, this is a segment for those looking to enter this highly competitive field and demanding job, This discussion shall be packed with invaluable information where we explore what a music supervisor does, where you can make your mark, and get more information about the essential qualifications involved. Date: Saturday, Apr 23, 2022 Time: 12:20pm - 12:50pm PST SPEAKER: Travis Drum, Music Coordinator, Ignition Creative MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

5
Music for Video Games Part 1: The Impact of Music in Storytelling and Marketing of Video Games

With new technological advances, video games have since broken the walls of sounds, where video games have begun to showcase atmospheric and powerful scores. Video games now use music to drive forward the gaming experience and integrate it with each part of a game’s story and play. We would be diving into the world of music for video games, both in-game and it's marketing/promo. Date: Saturday, Apr 23, 2022 Time: 1:00pm - 1:40pm PST KEYNOTE SPEAKER: TED KOCHER, Music Supervisor, PLAYSTATION MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

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RAISING THE BAR: Diversity and Inclusion of Women in Sync and in Music Creative Positions

In this segment, we'll discuss a few important topics:  Diversity and inclusion is prevalent and importance in any industry. In this segment, we'll discuss the importance of women in music creative and leadership roles, and next-gen representation in sync. We'll also segue way into best practices and expectations from music publishers/agencies/libraries when pitching to a network. Date: Saturday, Apr 23, 2022 Time: 1:40- 2:10pm PST SPEAKER: Jackie Palazzolo, Director, Music Licensing & Supervision, Vice Media MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

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2:10PM - 2:25PM (break/networking session) 
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World of music for brands & advertising campaigns

Music has the power to influence attitudes, create emotions, drive cultural trends and even change behavior. In this segment, we would discuss how music is used to leverage a brand's message to it's target audience, how to stay ahead of the curve as an artist or brand, music's role in leading campaigns for brands Date: Saturday, Apr 23, 2022 Time: 2:25pm - 3:00pm PST SPEAKER ONE: Heather Gardner, Music Supervisor, Vapor Music  (Loblaws, IKEA, and Cineplex) , MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

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World of music for brands & advertising campaigns

Music has the power to influence attitudes, create emotions, drive cultural trends and even change behavior. In this segment, we would discuss how music is used to leverage a brand's message to it's target audience, how to stay ahead of the curve as an artist or brand, music's role in leading campaigns for brands Date: Saturday, Apr 23, 2022 Time: 2:25pm - 3:00pm PST SPEAKER TWO: Speaker: Noah Jackson, Strategy Director, Premiere Music Group (Samsung, M&M's, VRBO, ESPN) MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

DAY  2 AGENDA

SYNC CON 2022

1
WHY THAT SONG? | The Importance of Music in Advertising and Branding

Why does music in advertising have such a strong impact? Well, music is important in advertising, but selecting the right music is even more important. An Ad agencies duties include understanding a brand + it's messaging and select music that conveys the same or similar message. In this segment, we will dive the process of using music as a branding strategy to help consumers make fast associations between the brand and the sound they hear. Date: Sunday, Apr 24, 2022 Time: 10:00AM - 10:40AM PST SPEAKER: Marine Cremer, Music Supervisor, DDB France MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

2
Directors & Producers Circle: The power of music in Storytelling (PRE to POST PRODUCTION)

Get a peak behind the curtain and "see" from the lenses of top directors and producers for film and tv. Here, we'll dive into the pre and post production phases and the analysis of music in it's story telling.  Date: Sunday, Apr 24, 2022 Time: 11:00AM - 11:45AM PST SPEAKER ONE: Shahir Chundra, Director/Producer, Infinity Pictures | Showrunner, Netflix Originals                                                                    MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

3
Directors & Producers Circle: The power of music in Storytelling (PRE to POST PRODUCTION)

Get a peak behind the curtain and "see" from the lenses of top directors and producers for film and tv. Here, we'll dive into the pre and post production phases and the analysis of music in it's story telling.  Date: Sunday, Apr 24, 2022 Time: 11:00AM - 11:45AM PST                                                                              SPEAKER TWO: Nic Maye, PRODUCER, SIX FEET OVER (OSCAR WINNING PRODUCTION CO.) - Two Distant Strangers                                                                MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

4
Directors & Producers Circle: The power of music in Storytelling (PRE to POST PRODUCTION)

Get a peak behind the curtain and "see" from the lenses of top directors and producers for film and tv. Here, we'll dive into the pre and post production phases and the analysis of music in it's story telling.  Date: Sunday, Apr 24, 2022 Time: 11:00AM - 11:45AM PST SPEAKER THREE: Grant Sissons, Director/Composer, Infinity Pictures | MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

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11:50AM - 12:10PM (break/networking session) 
6
Music for Video Games part 2: The Impact of Music in Storytelling and Marketing of Video Games

Music can turn games into an unforgettable experience, enamoring it's audience. Identifying a game's target audiences, and engaging it's demographics and interests is at the core of a successful brand. Music plays an integral position in relaying it's core messaging to the target audience. In this segment, we shall discuss music at the core of the marketing of recent riot game's VALORANT releases.  Date: Sunday, Apr 24, 2022 Time: 12:15pm - 1:00pm PST SPEAKER: Jonny Altepeter, music supervisor, Riot Games MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group

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1:00PM - 1:10PM (break/networking session) 
8
WORLD OF MUSIC FOR TRAILERS

From big screen movie trailers to short and simple teasers, trailers have one common goal… deliver the message. Trailers are “Impactful” in nature, they carry the essence of that message you want your audience to receive, and they can be as Powerful and Intense as they can be Light and Tender. Music plays a tremendous part in what a trailer needs to be successful, it goes hand by hand to every single frame on your film. In this segment, we shall discuss the integral work of music in trailers and the music selection process. Date: Sunday, Apr 24, 2022 Time: 1:10pm - 1:50pm PST SPEAKER ONE: Lava Hong, Senior Music Coordinator, Trailer Park MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group  

9
WORLD OF MUSIC FOR TRAILERS

From big screen movie trailers to short and simple teasers, trailers have one common goal… deliver the message. Trailers are “Impactful” in nature, they carry the essence of that message you want your audience to receive, and they can be as Powerful and Intense as they can be Light and Tender. Music plays a tremendous part in what a trailer needs to be successful, it goes hand by hand to every single frame on your film. In this segment, we shall discuss the integral work of music in trailers and the music selection process. Date: Sunday, Apr 24, 2022 Time: 1:10pm - 1:50pm PST speaker: Jesse Wright, Director – Trailers & Video Games, Warner Chappell PM MODERATED BY: Ade Olatunde - CEO, Sync Con, Music Blvd Group  

10
Workshop: Composing for TV and Film overview

Gilde' Flores, Composer/Producer HBO MAX series - Scored/Created the music for, “The Garcias" Uncharted: Legacy of Thieves Collection (Playstation) The Wolverine Far Cry 4 Chozen Assassins Creed  NFL Game Day and many more Date: Sunday, Apr 24, 2022 Time: 1:50PM -2:10PM PST